Search Engine Optimisation (SEO)
Now that you have you website up and running you want people to find it. Getting a good search ranking will drive move people to your site. There are two types of search engine listing, free/organic and paid/sponsored.
Free/Organic
Anyone that guarantees to get your site to the number one ranking in google next week is lying, or cheating, or both. The old shortcuts to boosting a page ranking have all been found out by search engine companies and pages now get penalised for using those methods. There is no shortcut, it's all about the content.
Content is King
Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it. - Google
The most important thing is to have good relevant content. Google likes sites which have relevant textual content, and the more, the better..
Make friends and Links
In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages. - Google
After content, the most important thing is to arrange for other sites to link to your site. In general, the more sites that link to yours, the better. However, Google counts the quality of the sites as well as the quantity. Important, high quality sites count for far more than low quality sites. Indeed, a link from a "suspect" site may have a negative effect. In addition, it is better to have one link from a related topic site than many from unrelated sites. The precise nature of those links is also crucial.
Paid/Sponsored
The most established paid listing service is Google adwords. Google AdWords is a quick and simple way to advertise on Google, regardless of your budget. AdWords ads are displayed along with search results on Google, as well as on search and content sites in the growing Google Network. You set a maximum cost per click (CPC) that you want to pay and you are only charged if a user clicks on your ad.
Keywords are King
Simple Adwords Formula:- Ad Rank = CPC X Quality Score
The way your ad is ranked depends on where it is showing and the targeting settings that you have chosen. Having relevant keywords and ad text, a strong CTR on Google and a high CPC bid will result in a higher position for your ad. Because this ranking system rewards well targeted, relevant ads, you cannot be locked out of the top position as you would be in a ranking system based solely on price.
Trilobita Search engine optimisation
We build our websites with SEO in mind. We use clearly defined hierarchical headings and give all pages relevant titles and headings. If we build your website SEO is included. We will not guarantee getting you the number one spot, but we will give your pages the structure and framework to help get them as high as the content will allow. We can also advise you on setting up and running an adwords campaign.
Google Site Maps
A Google site map created and uploaded to google for indexing for only £25 per site map
We can also create a google sitemap for you. Google site maps can save months of waiting over the normal free URL submission that Google accept. This is a proven method to ensure your web site is indexed as much as possible by Google by actually informing Google where all your pages are, and that they should begin indexing your web site.
A Google site map can often be created and uploaded to google for indexing on the same day, for only £25 per site map. This service can be ordered from within your existing billing account as an "addon" service to an existing web hosting package. It can be ordered as a one off, or on a monthly basis.
All sitemaps will adhere to Sitemap Protocol 0.9 as dictated by sitemaps.org. Sitemaps created using Sitemap Protocol 0.9 are therefore compatible with other search engines that adopt the standards of sitemaps.org as well as Google.
Contact us at contact@trilobita.co.uk or fill in our contact form.
